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Centre Name : ROC van Amsterdam, International Business Studies
Learner Name : _______________________________________
Learner Reg. No. : _______________________________________
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Learner’s Declaration:
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I certify that the work submitted for this Assignment is my own.
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Learner:
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Signed:
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Date:
Name of Assessor : ____________________________
Name of Internal Verifier: ____________________________
Complete portfolio to be handed in: 17 January 2014
UNIT 9 Creative Product Promotion
BTEC NATIONAL DIPLOMA in Business
2013-2014
Internal verification of assignment brief (final agreed version)
SIV name (print): F.Ergül
Date: 01.11.2013
Time planning Unit 9 Creative Product Promotion |
Week | Learning Outcomes | Subjects | Workshop |
Week 1 | Know the constituents of the promotional mix | Introduction to unit * Promotional mix: * Decisions about appropriate mix * Communications model * Consumer response hierarchy | AS1 The promotional mixAS2 Create a press AS3 AIDA |
Week 2 | Understand the role of promotion within the marketing mix | * Products and services * Price, place, packaging * People, Processes, Physical evidence * Promotional object tives | AS4 The role of promotion within the marketing mixAS5 Packaging * Visit to Christmas Market in Cologne |
Week 3 | Understand the role of promotion within the marketing mixUnderstand the role of advertising agencies and the media | * Branding * Roles of advertising agencies * Types of media | AS6 BrandingAS7 Role of advertising agenciesAS8 Types of mediaStart introducing Tasks Unit 9 |
Week 4 | Understand the role of advertising agencies and the mediaBe able to create a simple...