The Home Depot; Green…or Greenwash?

The Home Depot; Green…or Greenwash?

  • Submitted By: stev1eb12
  • Date Submitted: 03/11/2009 2:38 PM
  • Category: Business
  • Words: 433
  • Page: 2
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Barrett 1 Steven Barrett BUS 250 David Krueger 16 September 2008 The Home Depot; Green…or Greenwash? In the early 1990s, Home Depot began to address this issue by offering products that came from forests that had been independently certified as originating from “well-managed” forests as determined by the Forest Conservation Program (developed by Scientific Certification System and accredited by FSC in 1995). To carry the certified label, suppliers’ wood must be tracked from the forest, through manufacturing and distribution. In 1999, Home Depot went a Barrett 2 step further by publishing a wood purchasing policy as well as leading industry as the first retailer to join the Certified Forest Products Council demonstrating its commitment to third party independently certified products (The Home Depot, Inc., 2007) and taking a pledge to stop selling wood from environmentally sensitive areas by the end of 2002. Today, Home Depot has a very transparent supply chain on all of its wood purchases to regulate products from sensitive forest areas and is the largest seller of wood products that have been certified by the Forest Stewardship Council (WWF 2001). Supplier Programs incorporates into its vendor buying agreements, requirements that they comply with the company’s ethical standards, which cover employment and work place conditions, and adherence to local country laws. (Fivewinds International, 2007) Home Depot has joined with The Conservation Fund in program “Go Zero” with attempt to reduce the amount of carbon dioxide by planning more trees. (The conservation fund, 2007). Beside the several steps in forestry and conservation, another strategy is now welcome in Home Depot is Eco 22 Options. The Eco Options brand will identify more than 90 percent of the products which are already on Home Depot’s shelves as environmentally friendly (The conservation fund, 2007). Barrett 3 Barrett 4 Barrett 5 In total, I am convinced that The Home Depot is doing a great...

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