Apple Computer Inc.
Strategic Audit
Valentin Iliev Andreas Lindinger Guenther Poettler
D03103544 D03103551 D03103523
Dublin Institute of Technology FT351, Business & Management, Year 4 Strategic Management and Business Policy February, 23rd 2004
Apple Computer Inc.
Table of contents
1 2 Introduction ......................................................................................................................6 History...............................................................................................................................7 2.1 2.2 Introduction ...............................................................................................................7 Period before 1975 ..................................................................................................7 PC Market .........................................................................................................7 Apple ..................................................................................................................9 PC Market ...................................................................................................... 11 Apple ............................................................................................................... 12 PC Market ...................................................................................................... 14 Apple ............................................................................................................... 15 PC Market ...................................................................................................... 18 Apple ............................................................................................................... 19 PC Market ...................................................................................................... 21 Apple...